Mission & Vision
Behshahr Industrial Company is the Distinguished Oil & Fat industry leader in Iran and the Region which with its Powerful Brands, is “touching your life everyday”; and is enabling you to enjoy tastier and healthier food.
Strategy:
- Selectively supporting the oils and fats business by pursuing profitable added value offerings.
- Growing the Oil business by investing in development of solid premium brands through innovative and differentiated offering.
- Build & Grow the B2B & HORECA Special Fats by offering world class value-added products and Food Solutions to professionals
- Extend into Relevant Export Markets with Premium Consumer & B2B Offerings
- Extend into adjacent & relevant Categories
Key Enablers:
- Our strong Values
- Powerful Brands & Processes
- Capable & Empowered Human Resources
Ethics & Values
Our Ethics
- Honesty
- Consciousness
- Caring Justice
- Personal Control
Our Values
- Modesty
- Apprenticeship
- Willingness
- Relentless Pursuit of Perfection
- Trust
- Acceptance
- Approaching
- Care